In this episode we re-broadcast Jamie’s keynote speech from Radiodays Asia titled “Digital Media Sales Mastery: Nailing the integrated sell”.

Whilst delivered to a radio industry event, the approach and practices are very easily translated to any traditional publisher looking to better commercialise their digital assets.

We also tackle a listener submitted question and give a sneak peak into some upcoming episodes.

Michelle Pitt of Realizer joins us to discuss this important topic.

You could have the best client relationship, product, audience, solution, or price in the market – but if your proposal fails to capture and articulate this story correctly, you will likely not secure the deal.

In this episode we unpack the elements of best practice sales proposals including length, structure, content and customisation. Michelle discusses common pitfalls of sales proposals and how they can be corrected, and ultimately, why a “less is more” approach to sales proposals is the key to increasing their effectiveness.

Mary Grothe – CEO of House of Revenue joins from Denver, Colorado.

We unpack the topic of Solution-sales and how it has evolved, where it needs to be adapted to fit the new trading environment, what fundamentals remain unchanged; and ultimately why an evolving marketplace requires a continual shift in selling styles and approaches.

Strategy Consultant / Trainer Julian Cole joins us once again to cover off this important topic.

In Media Sales, particularly within the agency side of media sales, a brief represents the first critical stage in a potential revenue opportunity.

The ability to review a brief thoughtfully, to understand, to extract key pieces of information and then translate that brief into your own media solution is a critical skillset. It takes time and practice to develop but pays massive dividends when done right.

In this episode we speak to Greg Tremain of Partnership Solutions around best practice commercialisation of Sponsorship Opportunities.

Despite “sponsorship” being something of a catch-all term for many different offerings, the challenges of selling sponsorship opportunities remain fundamentally the same. Defining what the opportunity actually is and the value it offers an advertiser. Creating tangible inventory which can carry the clients brand and message. Offering opportunities for deeper integration and leverage in way that doesn’t disrupt the audience experience; and most importantly, driving some form of agreed result or commercial return.

As salespeople we spend a lot of time developing, implementing and then following clear and repeatable sales processes. We adjust and refine but for the most part we know that a focussed and disciplined approach to sales activities will generate results.

Unfortunately – when it comes to the topic of resolving client issues, we typically don’t have that same clear framework. In most cases it’s a completely unstructured and reactive approach which can see the salesperson scrambling to calm an agitated client and dealing with the stress and loss of focus that comes along with it.

As media salespeople we should be doing everything in our power to mitigate, pre-empt and proactively avoid client issues; but the reality is, despite our best efforts, client issues are inevitable.

Media salespeople who acknowledge this is a fact of life and focus on creating a clear and structured approach to how they resolve client issues are the ones who consistently rise to the top of the industry.

Connect with Jake on LinkedIn.

Datuk Jake Adbullah, Based in Kuala Lumpur Datuk is the CEO of Pyjama Media. A 20-year veteran of the media and marketing space Datuk has held roles leading large international broadcasters, digital, media and marketing agencies and help director and chairman roles on various industry boards.

As we near the end of Season 3 of the podcast we are going back and revisiting some of the most commonly raised issues from the audience over the past 6 months.

We hear from industry experts including Andrea Ingham, Greg Tremain, Jake Dunlap, Steve Smith & Adam Lang.

Adam Lang, Director of Relativity Media joins us to discuss the important topic of Building better business acumen.

Adam offers a definition of business acumen in the context of media sales, discusses the power of truly understanding a client’s category and trading environment; and ultimately why business acumen must always be underpinned by emotional intelligence and empathy.

Fear and Greed is a publication of Relativity Media – A daily business podcast designed to set you up for a successful day. For media salespeople looking to fast-track their understanding of domestic and international business (and the why behind the headlines)

Subscribe to Fear and Greed here.

Steve Smith of Entertainment Strategy Group joins us once again to discuss this increasingly important topic.

We unpack the trend of more decision makers being involved in the average business purchase, the importance of understanding the purchase journey of a media solution once it’s been present and ultimately why this provides an opportunity to establish more connection points from your own business into clients business.

Steven also reflects on his observations of how large scale media and entertainment groups around the world have responded to and are bouncing back from COVID-19.

Follow Steve on LinkedIn – full bio below.

Steve Smith (Co – Founder of Entertainment Strategy Group)
Steve Smith is a leading entertainment executive with over 25 years of experience managing large scale Media and Entertainment organisations, delivering strong business growth in challenging markets and restructuring organisations to deliver major profit growth.

Recently as a contracted consultant Steve worked with CEO and Board at a major media operator in Singapore helping them create and implement their “transmission to digital” strategy.
Steve Smith was appointed COO at the Arabian Radio Network (ARN) in August 2008, leading a team of over 350 full and part-time presenters, event managers, producers, journalists, sales, marketing, finance and digital executives working across 18 media brands.

During his nine year tenure he led the launch of new digital businesses in partnership with national telco providers while restructuring the sales, marketing and content divisions of the media network and closing under-performing assets to launch new and innovative digital products that reflect the changing media landscape to prepare the business for the next decade.

Steve is a driver who believes in the core value of integrity, delivering real results for business partners and clients through a strategic view of the market. He was the face of ARN in Dubai and through his role leading ARN, he invested in the development of a market changing radio audience measurement system, built on a foundation of openness by commissioning PWC to oversee the process.

Prior to his time in Dubai, Smith led the development of the Australian Radio Networks Melbourne team, as General Manager for five years, bringing his unique passion for the media industry and drive to his hometown market, while achieving record ratings and revenue results.

During his career, Smith also held a leading role at Warner Music, heading up the sales and marketing division of the label and gaining competitor advantage by his acute understanding of the online and digital world.

Steve continues to bring his wealth of experience to media owners throughout South East Asia, India, UAE and the USA.

In this episode, we speak with Jake Dunlap, CEO of Skaled about the critical skill of Getting the Appointment.

Jake provides some expert advice on how to bypass the gatekeeper, engage an EA to schedule time in a prospects calendar, and what to do once the prospect is on the phone.

We also discuss the role of scripts and structuring a tailored VBR for each call, the importance of verbal tone and pace; and ultimately why mastering the cold call requires you to suck first.

About Jake

Jake Dunlap consistently designs repeatable, sustainable sales models and processes that outperform industry standards. As the Founder + CEO of Skaled, Jake helps executives around the world accelerate business growth with data-backed sales solutions. Before building Skaled, he held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and VP of Sales at Glassdoor (acquired by Recruit Holdings for $1.2 billion dollars in 2018).

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About Skaled –
Skaled is a specialist Sales Consultancy that helps companies operationalize key aspects of their Sales organization. Along with a list of enterprise clients Skaled has amassed in a few short years (The New York Jets, LinkedIn, Insightly, ADP, and Microsoft), the majority of our clients are Startups and Mid-Level businesses looking for accelerated growth with a scalable and sustainable path forward. We bring strategic and tactical talent to every engagement, driven by results and 100+ hours of leadership experience.

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