Strategy Consultant / Trainer Julian Cole joins us once again to cover off this important topic.

In Media Sales, particularly within the agency side of media sales, a brief represents the first critical stage in a potential revenue opportunity.

The ability to review a brief thoughtfully, to understand, to extract key pieces of information and then translate that brief into your own media solution is a critical skillset. It takes time and practice to develop but pays massive dividends when done right.

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