As we near the end of Season 3 of the podcast we are going back and revisiting some of the most commonly raised issues from the audience over the past 6 months.

We hear from industry experts including Andrea Ingham, Greg Tremain, Jake Dunlap, Steve Smith & Adam Lang.

Adam Lang, Director of Relativity Media joins us to discuss the important topic of Building better business acumen.

Adam offers a definition of business acumen in the context of media sales, discusses the power of truly understanding a client’s category and trading environment; and ultimately why business acumen must always be underpinned by emotional intelligence and empathy.

Fear and Greed is a publication of Relativity Media – A daily business podcast designed to set you up for a successful day. For media salespeople looking to fast-track their understanding of domestic and international business (and the why behind the headlines)

Subscribe to Fear and Greed here.