SPECIAL EPISODE: We’re joined by Josh Busteed, Chief Commercial Officer of Arabian Radio Network (ARN).

Based in the United Arab Emirates, Josh leads a commercial sales organisation of 100 Media Professionals currently operating in the midst of COVID-19.

Josh shares his observations on the resulting impact of economic disruption on a media market, how his commercial strategy has had to quickly adapt to a marketplace which is changing daily; and ultimately how the foundational skills of solution selling are more relevant now than ever before.

A must listen for anyone operating in the Media Sales profession right now; Josh draws upon his extensive leadership experience to deliver key insights that will leave the audience with a sense of mental clarity, actionable tools and a renewed enthusiasm to overcome the headwinds of a weakened economy.

Contact Josh on LinkedIn

Contact Jamie on LinedIn

Recorded by Zuber Shaikh at ARN Studios, Media City, Dubai

Edited, Hosted and Produced by Joanne Helder.

Music by Donyea Goodman at donyeamusic.biz/onlinestore

Voiceovers by Stevie-Leigh Batiste at Sounds Like Butter

We’re joined by Julian Cole, an Aussie based in LA working as an independent consultant for brands and agencies. Specialising in communications planning & strategy consulting, Julian is also the author the extremely popular “Planning Dirty” newsletter.

In this episode we discuss the strategy / comms / media planning disciplines and processes, how a media salesperson can ask better questions to ascertain creative parameters on a brief and ultimately why more active sharing of information between creative, media and publishers will lead to better outcomes for all.

Julian can be reached through LinkedIn.

Whopper Example discussed during episode.

Produced, mixed and edited by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

Voiceovers by Stevie-Leigh Batiste at Sounds Like Butter

International Media Consultant Cameron Plant joins us to discuss all things Sales Leadership. We cover off the core remit of a Media Sales Manager, common errors that a new Sales Manager can make and ultimately what the pros and cons are of progressing from a Media Sales role into a Sales Management position.

Get in touch with Cameron on LinkedIn.

Produced, mixed and edited by Joanne Helder
Music by Donyea Goodman at donyeamusic.biz/onlinestore